PRIVACY POLICY

Last Updated: September 30, 2026

Bro’s Hot Chicken (“Bro’s,” “we,” “us,” or “our”) is operated by DRAM PROJECTS LLC. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit broshotchicken.com, use our mobile application, place an order, create an account, participate in our loyalty program, sign up for marketing communications, submit a catering or food truck inquiry, or otherwise interact with Bro’s Hot Chicken.

By using our website, mobile application, or related services, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

Depending on how you interact with Bro’s, we may collect the following categories of information:

Information You Provide to Us

We may collect information you voluntarily provide, including:

  • Name
  • Email address
  • Telephone number
  • Account login information
  • Order and transaction information
  • Delivery or pickup information
  • Loyalty program information
  • Rewards activity and purchase history
  • Marketing preferences
  • Catering or food truck inquiry information
  • Event date, event location, estimated guest count, and event details
  • Customer service communications
  • Feedback, reviews, or other information you choose to provide

 

Payment Information

When you make a purchase, payment information may be collected and processed by our payment processing, point-of-sale, or online-ordering providers.

Bro’s does not necessarily directly store complete payment card information. Payment information may be processed by third-party service providers such as Curate, Toast, or other payment processors we use from time to time.

Information Collected Automatically

When you visit our website or use our mobile application, we and our service providers may automatically collect certain information, including:

  • IP address
  • Browser and device type
  • Operating system
  • Device identifiers
  • Pages viewed
  • Links clicked
  • Date and time of visits
  • Referring website
  • Approximate location derived from an IP address or device
  • Interactions with our website or application
  • Advertising and analytics identifiers
  • Cookie and similar technology information

2. HOW WE USE INFORMATION

We may use information we collect to:

  • Process and fulfill orders
  • Provide pickup and delivery services
  • Create and manage customer accounts
  • Operate our loyalty and rewards program
  • Provide customer service
  • Respond to questions, complaints, or requests
  • Process catering and food truck inquiries
  • Communicate regarding an order, account, reservation, inquiry, or transaction
  • Send offers, promotions, announcements, and marketing communications where permitted
  • Send email, SMS/text, and push notifications
  • Personalize offers and customer experiences
  • Understand purchasing habits and customer preferences
  • Improve our menu, website, mobile application, services, and marketing
  • Measure advertising effectiveness
  • Conduct analytics
  • Prevent fraud, abuse, and unauthorized activity
  • Protect our customers, employees, business, and systems
  • Comply with legal obligations
  • Enforce our agreements, policies, and terms

 

We may also use information for other purposes disclosed at the time it is collected.

3. ONLINE ORDERING

Online orders placed through Bro’s digital properties may be processed through third-party technology providers, including Curate and Toast.

Information necessary to process your order may be transmitted between Bro’s and these providers.

Third-party providers may process information according to their own privacy policies and terms in addition to acting on our behalf.

We encourage customers to review the privacy practices of services they use.

4. LOYALTY PROGRAM AND CUSTOMER ACCOUNTS

Customers may have the option to create an account and participate in the Bro’s loyalty or rewards program.

We may use your account information, purchase history, rewards activity, preferences, email address, telephone number, and related information to:

  • Administer your account
  • Track and provide rewards
  • Personalize your experience
  • Recommend products or promotions
  • Communicate about your account
  • Send promotional messages where permitted

Rewards, points, offers, and loyalty benefits may be modified, suspended, restricted, or discontinued subject to applicable law and any specific loyalty program terms provided to customers.

5. EMAIL, SMS AND PUSH NOTIFICATIONS

If you sign up for marketing communications, we may send promotional communications through email, SMS/text message, push notification, or other channels.

Marketing communications may include:

  • Discounts
  • Special offers
  • New menu items
  • Restaurant announcements
  • Loyalty rewards
  • Events
  • Location openings
  • Limited-time promotions
  • Other Bro’s news

 

Text Messages

By voluntarily opting in to receive marketing text messages from Bro’s, you consent to receive recurring promotional and marketing messages at the telephone number you provide, including messages that may be sent using automated technology where permitted by law.

Message frequency may vary. Message and data rates may apply.

Consent to receive marketing text messages is not a condition of purchasing any goods or services from Bro’s.

You may opt out of marketing text messages by replying STOP or following the instructions contained in the message.

You may reply HELP for assistance where supported.

Opting out of marketing communications does not prevent us from sending non-marketing messages that are necessary to complete or service a transaction, such as order confirmations.

Emails

You may unsubscribe from promotional emails by using the unsubscribe link included in our marketing emails.

Push Notifications

If you enable mobile application push notifications, you may disable them through your mobile device settings.

6. COOKIES AND SIMILAR TECHNOLOGIES

Bro’s and our service providers may use cookies, pixels, software development kits, tags, and similar technologies to:

  • Keep our website functioning
  • Remember preferences
  • Understand website traffic
  • Measure customer activity
  • Improve our services
  • Measure advertising campaigns
  • Personalize marketing
  • Deliver or measure advertising

 

These technologies may collect information about activity on our website and other digital services.

Your browser or device may provide controls for blocking or deleting certain cookies. Disabling cookies may cause portions of our website to function differently or become unavailable.

Where required by applicable law, we may provide additional cookie or privacy controls.

7. ANALYTICS AND ADVERTISING

We may use third-party analytics and advertising technologies, including services offered by companies such as:

  • Google
  • Meta
  • TikTok
  • Other advertising, analytics, or social media providers

 

These providers may use cookies, pixels, device identifiers, or similar technologies to help us understand how customers interact with our website, measure advertising performance, create audiences, and display relevant advertising.

These providers may process information according to their own privacy policies.

We may update the advertising and analytics services we use from time to time without updating every provider name in this Privacy Policy.

8. HOW WE DISCLOSE INFORMATION

We may disclose information when reasonably necessary to operate our business, including to:

  • Online ordering providers
  • Point-of-sale providers
  • Payment processors
  • Website hosting providers
  • Mobile application providers
  • Loyalty and CRM providers
  • Email and SMS providers
  • Delivery providers
  • Analytics providers
  • Advertising platforms
  • Technology and security providers
  • Professional advisors
  • Vendors that provide services on our behalf

We may also disclose information:

  • To comply with applicable law, regulation, legal process, or government request
  • To investigate suspected fraud or unlawful activity
  • To protect the rights, property, or safety of Bro’s, our customers, employees, or others
  • In connection with a merger, acquisition, financing, sale, restructuring, or transfer of some or all of our business or assets
  • With your consent or at your direction

 

We do not disclose personal information to third parties solely for their own independent purposes except as described in this policy or as otherwise disclosed to you.

Our use of advertising and analytics technologies may constitute “sharing,” “targeted advertising,” or a similar concept under certain state privacy laws. Where applicable, we will honor rights required by those laws.

9. DATA SECURITY

We use commercially reasonable administrative, organizational, and technical measures designed to protect personal information.

However, no website, mobile application, network, database, or electronic transmission can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information transmitted to or stored by us or our service providers.

10. DATA RETENTION

We may retain personal information for as long as reasonably necessary to:

  • Provide our services
  • Maintain customer accounts
  • Operate our loyalty program
  • Complete transactions
  • Maintain appropriate business and financial records
  • Resolve disputes
  • Prevent fraud
  • Enforce agreements
  • Meet legal, tax, accounting, or regulatory obligations

 

Retention periods may vary depending on the type of information and the purpose for which it was collected.

11. CHILDREN’S PRIVACY

Bro’s digital services are intended for a general audience and are not directed toward children under 13.

We do not knowingly collect personal information online from children under 13 without appropriate authorization.

If you believe a child under 13 has provided us with personal information, please contact us so that we can take appropriate action.

12. YOUR PRIVACY CHOICES

Depending on where you live and applicable law, you may have certain rights regarding personal information.

These may include rights to request access to, correction of, or deletion of certain personal information, or to exercise other privacy choices.

To submit a privacy-related request, contact:

broshotchicken@gmail.com

We may need to verify your identity before completing certain requests.

Some information may be retained when permitted or required by law, including information necessary for transaction records, fraud prevention, legal compliance, dispute resolution, or other legitimate business purposes.

13. THIRD-PARTY WEBSITES AND SERVICES

Our website or mobile application may contain links to or integrate with third-party websites, platforms, delivery services, social networks, or other services.

Bro’s is not responsible for the privacy practices, content, security, or policies of third-party services.

Your interaction with those services is governed by their respective policies and terms.

14. BUSINESS TRANSFERS

If DRAM PROJECTS LLC or Bro’s Hot Chicken is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, franchise transaction, or other business transaction, information may be transferred as part of that transaction as permitted by law.

15. CHANGES TO THIS PRIVACY POLICY

We may modify this Privacy Policy from time to time.

When changes are made, we may update the “Last Updated” date at the top of this page. Material changes may be communicated through additional means where required by law.

Your continued use of our services after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy to the extent permitted by law.

16. CONTACT US

Questions, concerns, or requests regarding this Privacy Policy or our privacy practices may be sent to:

DRAM PROJECTS LLC
d/b/a Bro’s Hot Chicken

Email: broshotchicken@gmail.com

Website: broshotchicken.com